In a world that revolves around men, women often feel like an afterthought.
Thankfully, girlhood will always be there to unite women through small, everyday moments that make them feel less alone.
Billie proves their razors are made by women, for women, through speaking a language only the girls will understand.
For all that womanhood can be – the good, the bad, and the hairy…
Billie Knows
‘Spring Into Summer’ by Lizzie McAlpine Tiktok Trend
This trend fits perfectly into our Billie Knows campaign, as it encapsulates the feeling of girlhood that only we understand. The lyrics read, ‘Nobody knows what it’s like to be us.’
Billie X The Ick Collab
Billie will collaborate on a post with @submityourick to tap into an aspect of girlhood that Billie Knows all too well — dating in your 20s.
LinkedIn — Billie Knows Corporate America
Billie Knows Fragrance
People associate specific scents with emotions and memories. Billie is turning the feeling of girlhood into a fragrance—so it can be felt, remembered, and worn.
This is the fragrance of looking through mom’s jewelry box, getting ready for a night out, the anticipation before the first kiss, laughs that leave your belly sore, and a long hug when you really needed it. For the moments in life that remind us of our womanhood, Billie knows.
CW: Julia Briggs (you never would’ve guessed) & Emilio Pizana
AD: Kristen Bongco