It’s no secret that weight of the world can get heavy. Adults crave that sense of relief and safety they felt as a child, but is much harder to come by now. Disney+ is here to provide the comfort we find in the films we’ve known since childhood.
Comfort Streaming
#comfortstreaming
Disney+ is pressing pause on our socials for a week and asking our audience to share their #comfortstreaming favorites.
Comfort shows are comfort shows for a reason. We’ll encourage people to tag us in the memories featuring their favorite Disney show or movie that they always go back to.
#comfortstreaming reminds our audience how the films they stream have grown right alongside them.
A piece of home wherever you go — Experiential
HOW IT WORKS
Disney+ will post on their socials teasing the locations of the pop ups to get people buzzing. Commerce and transportation centers will house these real, makeshift living rooms where patrons can take a minute away from the noise. This space is made for Disney+ fans to enjoy, reminisce, and find comfort in the chaos.
IDEA
Disney+ brings the comfort of your childhood living room to the present day. The pop up will come to life in bustling environments to remind patrons to slow down and think back to a simpler time.
CW: Julia Briggs (as the french say, moi)