Gen Z cares less about the toilet paper in the bathroom and more about what goes on in it.
In girl world, bathrooms are used for more than just doing business... they're used for discussing business or avoiding it altogether.
It's the one place you can get things out of your system – both literally and metaphorically.
Whatever business you're addressing in the restroom, Charmin won’t judge.
So whether you’re taking one or talking it…
WE WON’T SAY SH*T
Welcome to the restroom!
We’ll meet the girls where they’re already at by placing posters in bathroom stalls reminding them that no matter what’s going on outside the bathroom, Charmin has their back (and butts).
Feeling inspired to talk your sh*t? (or as we like to say TYS)
Join the convo by submitting your very own confessional to Charmin’s Instagram account. Feel free to TYS! Don’t worry, no names will be dropped.
Anyone who chooses to participate will be sent limited edition TYS toilet paper. Anyone who likes and comments ‘we won’t say sh*t’ will be entered to win the collectable toilet paper as well. After all, having something interesting to read while on the toilet is one of life’s simplest joys.
CW: Julia Briggs (hey, that’s me!)
AD: Abby Pallant